Coldiretti Verona
Coldiretti Verona is a trade association comprising more than 14,000 farmers, agricultural assistants, and retired agricultural workers in the province of Verona.
It has chosen the ready-to-use JINEE platform, complementing and standardizing traditional communication channels, making the company available "Everywhere" and "On-Time".
JINEE Impact Areas
Communication Governance
Marketing
Brand Awareness
Communication Governance
The project
The project's goal was to implement the JINEE platform by improving the management of communication flows aimed at members (distribution of press releases, information, and documents according to roles and duties).
Needs
- 1
Innovate and enhance the company's image, both externally and internally, to its members, through an innovative digital channel to communicate notices, news, updates, and various communications.
- 2
Create a certified, two-way channel through which to communicate broadly and targetedly.
- 3
Optimize the costs of current corporate communications, which rely on sending text messages and paper letters.
- 4
Ensure targeted delivery of regulations and documents to all members, broken down by interest category. Use a ready-to-use platform.
Results
- ✓
Activation of a certified, two-way official communication channel for receiving information and documents.
- ✓
Activation of a branded app. Organization of communications based on market profiles and interest categories.
- ✓
Sending mass communication.
- ✓
Integration and centralization of traditional corporate channels (email, paper mail). Significant reduction in management and delivery costs for corporate communications (mail, etc.).